It’s all about developing a SEO friendly website.

You might have heard about SEO friendly website from your website developer or SEO optimizer vendor. Also, you will get the information somewhere on web or else somewhere on process of better website development. When webmaster listen the term SEO friendly, they directly think about SEO friendly sites and articles. But that is no sufficient as we think about the SEO friendly website. Actually, SEO is starts from the beginning of the web development where we start the designs of website. A better SEO friendly site has many major parts inside the whole development process. SEO can be divided in three steps where first two are better and time consuming process where you have to work extremely hard or incessantly. The SEO developments major parts are as website template and designs, better naming and description for website and final one is regular based content which is adding day by day and in this step you have to play with keyword research and its role play well.

Understanding how much is SEO important for a website: SEO (Search Engine Optimization) is a by default part of website. Without this a website is of no use. When you think of good website which generates traffic and generate some good business, you need to think twice about SEO friendly website. Suppose if you have a great website with so many good stories and services as you want and wish to have or have no visitor and customer who at least see your website. Sure you think what would be profit for having such website. Actually that is SEO's great role play where you can have a better targeted visitors and vice-verse. Some years ago in the world there were only lacks of websites on the web but today there are more than thousand billions or bloggers and hundred billions of websites on the internet moving like a new kind of passion or requirement.

Website development is not one time process, it is time and mind consuming also. So here I have explained SEO friendly terms in real world with breaking all the steps used in SEO in three parts. These three parts explained below.

1. Website designs with support of H1, H2 and H3 tags: Your website template which have implemented with help of HTML and CSS support plays an important role with SEO ranks and way of indexing your website. Generally these codes used as H1 for titles and heading, H2 for widget and sidebar area and H3 tag other than title or heading and widget or sidebar areas.

Reference - [ H1 H2 H3 tags to increase your SEO and SERP ranks ]

2. Better supports of niche resources and contents: Niche resources means to things which are related to your website name and its description. If you have website named something like my one as database then sure you have to collect and publish things based on database and library contents or you can also post database like internet movie database (IMDb) or database for website resources and contents.

3. Regular updates of SEO friendly contents with better keyword: One of the great success achieved only by more numbers of page views and organic traffic by search engines. In your website you mostly have contents and services where services have its own way to publicize but content based things are need to optimize well. Such contents can be taken at keyword research tools and niche finder well. Overloading your stories with dozens of keyword also shows your website at spam level be careful while choosing better keywords.

After all doing lots of practices your SEO is not done you have to keep patience in yourself. You need to wait for time to get index your newly added SEO with all the search engines where you have submitted your website. In between that keep posting better and valuable things regularly. Finally doing SEO in your website you would sure success in all the search engines and get ranked batter as your dream you think to be ranked.

Genuine Ways To Increase Traffic On Your Website

There are many Genuine ways to increase traffic on website, but the question arises that are you following the ways for your website? Almost 90% of us do not follow the genuine ways and get a hard slap from the website's performances. Even Search engines also blacklist or degrade the website rankings, which hamper the traffic of website. Always think about the positive and negative aspects so as to achieve higher ranking and much traffic for website, but you have to work for it. Your short term work would gives you long term benefits. Here I am sharing some of the genuine ways to increase the ranking and traffic of website. You may find more information on various other blogs or websites. Don't get confused between organic and genuine, where organic refers to traffic from search engines like Google and Yahoo and genuine means from needed user like who are searching for the topic what you have written. Just SEO websites are not the whole story but making this story full of glass we need to optimize everything from every possible ways at the maximum extent. Follow some of the tips to increase your traffic.

1. Make your blog and website with full of interesting contents. When a user accesses the website he should get the ample related information what he is looking for. So that readers would like to open your site. Do not make posts incomplete or with limited information it would be negative point for you. Contents must be that cases which are mostly needed by the seekers. Allow some images and making your paragraphs in points will be helpful. After writing a post double check for the grammatical and spelling mistakes, if have any change it to correct.

2. Fit a good looking template or theme to attract the visitor. Themes or design of website/ blog should be supportive to the product or services you are offering. It must looks good and simple, Not too much heavy to load. Templates are so many in the webs just opt for the good looking template tweak with your own need and apply it to your blog or site. Make this thing sure that your overall template must not be too much heavy to load because on the internet no body wait for a single minute to see for other websites.

3. Make fan pages on social networking sites for visitor’s supports. Check the regular comments made by visitors and always interact with them. Like Facebook fan page and twitter handler account, we need to at least try to make ID with site's name on any of the most favorable site so that there you can communicate with the visitors and question could be asked there as a communication channel.

4. Make some friends who are interested in blogs / websites. Share new tips and trick so that they would like to see your site also. Here you will gain two plus points those are you will get friends who will always see updated contents of your blog and other is your traffic would increase at that time.

5. Allow users to share your posts. Add share this button near by end or side bar of the posts. This will help you to get visitors friends visit also. As per the information, about 13% of traffic generated by only sharing things on websites. This is must for your, if user like your post and want to share with his friend then we need it to add a sharing widget for this on site or blog.

6. Comment on other than your blogs. With putting your name and URL Address (Web Address). Considering your blog name would be another blogs for back links may be harder to collect and opt for it. Just comment on others blog this will allow you to get visitors also from there. Comment valuable things only.

7. Answer some question in Yahoo Answers with reference of your site. This will help you to long time genuine traffic from seekers. If you have any post regarding to the questions asked in Yahoo Answers will allow you longer term traffic from there. Do not violate rules there also they directly block you in misbehavior of policy.

8. Add subscribe us via email gadget on blogs / websites. It will increase the subscribers whoever visits your site and subscribe it. Any time you will update your blog or site subscriber would get a email of notification.

9. Submit your site to possible every search engines. Like Google, Bing, MSN, Yahoo & Ask. Do not opt for any free services online like submit website to all search engines, because this will be problem for your future that you can not control over your links on that search engines. Try better at least top search engines.

10. Do some practices on SEO on top search engines' webmaster tools like Google & Bing. Open webmaster tool on Google or Bing submit your site link there and wait to indexing of all pages. Normally indexing wold be done in a week only it depends upon the performance of your website.

That all thing will sure help you to get 1 rank in search engines, so that you will receive real and organic traffic. This would allow you to get traffic from search engines which would gives you free traffic.

Basic Social Marketing Strategies to Grow Your Online Sales

The biggest challenge that online store owners face is increasing traffic to their ecommerce store. The explosion of growth in the ecommerce world has only made it tougher for ecommerce sites to attract the critical mass of visitors needed to stay in business. Here are some basic social media marketing strategies which will increase your online community and increase traffic to help you boost sales. Pick the strategies and tactics you find most interesting and suitable for your business and start seeing your business grow.

1.      Post Daily Content for Continued Growth: One of the easiest ways to grow your social communities over time is to post content consistently. Studies have shown that different audiences react to different posting frequencies, so make sure you are testing the optimal frequency with your own audience or look at the engagement levels in comparison to posting frequencies of your competitors for some guidelines. The minimum should be once a day on Facebook and 4-6 times a day on Twitter. Also pay attention to what time of the day you post, the timing of social media is very important. There areTwo amazing tools which can be used to help automate this process are Swayy and Buffer. Swayy is great for finding high quality articles and news related to your industry and allows you to schedule posts to your different social networks. Buffer is a very popular app that can be integrated with your browser and dozens of other apps to help you schedule posts to your social networks. Using these apps can help you cut down your time spent on your social marketing to half an hour a day.

2.     Use Images When Posting to Facebook: The best way to increase engagement on Facebook is by including images within your posts. Photos on Facebook have been shown to generate over 50% more likes than the average post. When you want to post an announcement or to promote a piece of content then include the link to the page within the post (preferably after the content so it stands out) and attach an image to the post.

3.      Increase Exposure of your Communities With Social Buttons: The more impressions you have on your social networks the more likely it is that you will gain more likes. The best way to dramatically increase the number of impressions on your social networks is by embedding social buttons within your site and within your marketing communications. Most blogs have social sharing buttons displayed prominently to encourage readers to share the article.

Some of the places you may want to consider to place social buttons:

·         Footer of your website and blog

·         Header of your website and blog

·         In your newsletter

·         In your email signature

·         Within specific blog posts

4.     Run a Launchrock Campaign: Launchrock is a popular free service for collecting email addresses of people who want to get early access to the launch of a new app, service or really anything. The special thing about Launchrock is that it integrates social within the subscription process which is a very powerful component that can be used to turn a regular promotion into a viral marketing channel to help drive traffic and sales.

5.      Leverage Social Reviews to Automate Word of Mouth Marketing: Using product reviews to create trust and provide insights on your products is a great way to increase sales.

6.     Create Micro Content: We are all suffering from information overload, which means that people have less patience and less time to consume content. A growing trend among marketers which should be seriously considered by online store owners is the creation of bite sized chunks of content for quick and easy consumption.

7.     Run a Twitter Q&A: Engagement is critical to keep any online community alive and well. A great tactic to grow your Twitter community and dramatically increase engagement is by hosting a weekly Twitter Q&A. The idea is to pick a day of the week, and then encourage your community to post questions related to your product, business, industry or really anything. You then provide answers to their questions and then choose the best questions and use them in a blog post.

8.     Run a Pinterest Treasure Hunt: Pinterest is one of the largest social networks in the world and can be used for a wide range of marketing activities. One powerful way to use Pinterest to create buzz around your brand and product line is to use it to run a “treasure hunt” promotion.

9.     Experiment With Different Titles in Your Blog Posts: The title of a blog post carries a lot more weight than the average person realizes and should get as much attention as the content of the post. Here are some tips for optimizing your titles:

·         Use everyday language

·         Leverage common psychological traits (urgency, fear, desire, etc)

·         Keep it short

·         Use negatives (Don’t do this vs. do this)

·         If you're post is a list, start the title with how many points you're going to make

10.   Make it Easy for Customers to Share and Pin Your Products: Including social sharing buttons is a must for any online store that wants to take advantage of our innate social behavior online. Make sure you include buttons to the popular social networks (Facebook, Twitter and Pinterest) and that they are not hidden away in your store’s theme.

Try and use a service like AddThis which has its own analytics and can be used to help you with finding the optimal positioning and layout.

11.  Invest in an Infographic: Over the last few years infographics have become extremely popular. Investing in a professionally designed infographic is one of the best ways to create a huge spike in traffic to your site and help you get a number of high value back links which are great for SEO.

12.  Create a Complimentary Board on Pinterest: A great way to provide additional value to your customers is by providing them with info and special deals on complimentary products which you don’t necessarily sell.

Many of the strategies mentioned in this post are very fresh and underutilized which means that if you are reading this you have a unique opportunity to take full advantage of the advice mentioned in this post.

The Basics of Online Marketing Strategy for your website

Process and working of online marketing has been changed dramatically in recent few years. When Google released search their Panda and Penguin algorithm updates, many website owners were sent scrambling as they watched their site’s rank slip.

But not all online marketers found Google’s updates to be devastating. Those who built a strong foundation in solid, white hat online marketing practices weren’t affected like marketers who cut corners and tried to game the system. These sites found their rankings plummet, and deservedly so.

Unfortunately, there were also those website owners who were stuck in the middle. Companies and individuals without a dedicated marketing team to test and tweak their strategies also saw their rankings dive.  Most of the websites in this category were run by business owners focused on day to day operations. Marketing is only a small fraction of daily operations, which means they didn’t have the time to understand the practices and testing that goes into online marketing strategies. Instead, these business owners picked up techniques here and there, but were often unaware of how and when to use different practices. Below mentioned overview will surely help you in understanding basic online marketing practices and how to use them.

Understanding the Basics of developing perfect Online Marketing Strategy for your company 

Developing a successful online marketing strategy is just like building foundations a house – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing:

• Search Engine Optimization
• Content Marketing
• Social Media Marketing

But knowing what each facet does for your website isn’t enough. As many people discovered after the recent Google updates, applying even well-established marketing techniques incorrectly way can hurt your ranking. To maximize their benefits, you also need to understand their shortcomings.

Search Engine Optimization Strategy

When people think of online marketing and the search engines, SEO is usually the first thing that comes to mind. SEO is used to create a site that the search engines will rank as one of the most relevant pages for a given term. The fact is, 95 percent of searchers click on a page that appears on the first page results for Google, Yahoo! or Bing. You can see that search rank is a big deal!

Building a solid SEO strategy consists primarily of selecting relevant keywords and providing valuable content related to those keywords. In the past, SEO was driven by factors like keyword placement, keywords density, and even how many times a keyword was used to link to that page.

But the search engines quickly discovered that keywords could be easily manipulated. A page that had nothing to do with a keyword could be ranked in top three, just by optimizing the page. Today, this means that sites who rely solely on keywords are often ignored by the search engines.

Instead, SEO should include:

• Relevant Keywords
• Valuable Content that is Shared
• A Website that Loads Quickly
• Both Images & Content
• Backlinks from Respected Websites

Content Marketing Strategy

Content marketing is not a new concept at all. But now days content marketing is important because it helps build your brand and inspire confidence in your company. In fact, six out of ten consumers say that after reading a custom publication, they feel better about the company.

Online content marketing has expanded the field to include blogs, training videos, podcasts, and even video games. But like every other online strategy, content marketing has its downsides. Low quality content is the most common mistake and can affect your rankings and damage your brand. For example, content riddled with grammar and spelling errors makes you look careless and unprofessional. Providing statements without verifying the facts can make you look foolish. Remember that the content you put on your site might be the first impression a prospective client gets of your company.

Another mistake many businesses make is to pull away from content marketing all together. These likely results from a trend against guest blogging prior to the recent Google updates. Aggressive marketers were creating guest blog posts, and then submit them to anyone who would publish them in return for a backlink to their site. These backlinks were thought to be the perfect marriage of content marketing and good SEO.

Google, however, thought differently. They saw poor quality content of no value used for nothing more than backlinks. So Google took action against these aggressive marketers, and online marketers became concerned. Many dropped guest blogging and content marketing entirely, worried that their ranks would fall.

But Google never said guest blogging would result in poor rankings. They said marketers should provide valuable content and host it on reputable sites. Which should have been the plan for most marketers to being with.

Social Media Marketing strategies

For some, social media is nothing more than a way to stay in touch with old friends. But for businesses, social media is a way to tie SEO and content marketing together. Search engines take into consideration the number of shares a page receives when it ranks that particular piece of content.

Social media is also quickly becoming the primary way content is shared. Sites like Twitter, Google+, Stumble Upon, and Facebook all allow consumers to share valuable content with others in their network. Research shows people are more likely to trust content shared from people they know, so a share is akin to a 4 star rating!

A common mistake in social media marketing is thinking a large number of followers is all you need. In fact, many businesses have sprouted up offering to sell you 100 or 1000 ‘real’ friends or fans. Keep in mind that friends and fans are not enough – you need to build engagement. Friends that are purchased are often not your target demographic or are fake accounts. Neither will help you accomplish your goals.

In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. Then address these issues in a professional manner. Provide them with content that interesting, not just promotional. Remember, social media is first of all social!

These three components are just the foundation of building a successful online marketing strategy. But without an understanding of how these three areas lay the groundwork for your overall strategy, you could find your efforts wasted. By building a solid online marketing foundation, you can begin to build a successful strategy that works for your business

Best High PageRank sites to get BackLinks

Here is a collection of best high page rank web sites where you can post your contents, create your profiles, and drop your site’s URL without any reciprocal link from your site. Once you create these high page rank backlinks, they will be a source of web traffic to your site for years to come. So, here is the list

1. eHOW.com Write how to articles or videos. Post your link in your profile. Also a good source of information if you want to know how to do something.

2. WikiHow.com Same as eHow but you can edit existing wiki pages or create your own. Cleverly put your link in “Sources and Citations” section

3. 43Things.com You have to sign up for participation. Post your own goals or reply to posted “to do” list. Occasionally, insert your own link as a resource.

4. Squidoo.com This is one of my favorite. Build your lenses and you can add links to your site, embed your YouTube videos and flickr photos.

5. AssociatedContent.com You can add your link in your profile. Not a favorite of mine.

6. HubPages.com Another site like Squidoo and AssociatedContent. You can put links to your sites in the contents you create here.

7. Digg.com The most popular news ranking site. If you have good blog posts you can post them here. If your article goes to the home page, you will attract thousands of high page rank backlinks and tens of thousands of visitors for a short period. Be prepared for handle the load otherwise you will bring down your server.

8. Reddit.com Another news popularity site. Same as Digg. Post your blog articles here but don’t submit your entire site.

9. Answers.yahoo.com Ask questions and post answers to others questions. You can post links to your site in your answers.

10. Xanga.com A community blog. Crete keyword rich contents and links to your sites in the posts.

11. Kiva.org A microfinance site. You lend to and borrow from individual entrepreneurs. Create a profile page and link to your site from your profile page.

12. Geocities.com One of the oldest site. Create a few mini websites and links to your web sites from the geocities pages.

13. Twitter.com Create an account using a keyword and post your link in your profile.

14. Propeller.com Another news popularity site. Put you site’s link in your profile page.

15. Tradebit.com A site where you can buy and sell digital contents. If you ebooks, your own recorded music, etc., put your keywords in listing pointing to your site’s URL.

16. Angelfire.com Another old site like Geocities. Create your mini sites and put links to your site on the mini site pages.

17. Weebly.com A web 2.0 site where you can create your own mini sites like Geocites. Use the same technique you use for Geocites and Angelfire for back links to your sites.

18. Blogowogo.com A blog aggregation site. If you are running a blog, add your RSS feed to their site and any time you post new articles in your blog, your page at Blogowogo will be updated.

19. Tumblr.com Post and share your photos, articles, links, music, and videos. Use you site’s link in the profile page.

20. StumbleUpon.com Discover great web pages and share with your friends. You can submit your site and individual pages to StumbleUpon.

21. eZineArticles.com The most popular article directory. Submit your articles with author’s box under each article. You can use up to two links to your site in each article.

22. Flickr.com The most popular photo sharing site. You can drop your site’s link on the profile page.

23. MyBlogLog.com Share your online activity on a single page. Link to your sites from the profile page.

24. FastCompany.com If you are passionate about business idea, you should sign up with this very respected site. You can use anchor text in your profile page to link to your web site.

25. YouTube.com The most popular video sharing site. If you don’t have an account with YouTube, you should sign up immediately. Upload interesting and funny videos. Create your profile and link to your site.

How to Improve the PageRank of your website?

Here I am mentioning few suggestions for publicizing your website — and improving its PageRank — based on our experience getting the word out about Google Guide.

1. Include useful high-quality information on your website: Create content that users want and will share with others.
2. Submit your site to various web directories and reference sites: A web directory “specializes in linking to other web sites and categorizing those links,”. Post your site’s URL (web address) to popular web directories including Open Directory Project (ODP), Yahoo!, and LookSmart. Also post your URL to online reference, e.g., Wikipedia, industry-specific expert sites, blogs, etc.
3. Publicize your site to everyone with whom you communicate: Add your site’s URL, e.g., www.gharplanner.com, to every piece of communication you initiate. The TechSoup (The Technology Place for Nonprofits) article, Publicizing Your Web Site: Getting the message out there, recommends that “your Web address should be listed everywhere that your phone/fax number and mailing address etc.”
4. Post newsletters on regular interval: Inform people what’s new or noteworthy on your site. The newsletter will remind people about your site and encourage them to visit to find interesting content.
5. Provide a Rich Site Summary (RSS):RSS is also known as Really Simple Syndication. JISC describes RSS as “a lightweight XML format for distributing news headlines and other content on the Web.”
6. Get high-quality websites to link to your website: Getting other “good” websites to link to yours usually helps your website’s PageRank and ranking on Google. But if your site links to delisted websites, your website might also be removed from Google’s index.
7. Provide motivation for highly ranked websites to link to yours: Getting highly ranked sites to link to yours will improve your ranking more than getting many poorly ranked sites to link to yours. Also if Google suspects that you’ve traded links with other sites for the sole purpose of improving your ranking, it might penalize or blacklist your site.
8. Do press release about your website: Telling the press may not get your website publicity. make Google Guide appeal to novices and experts alike, I indicated sections that would appeal to particular users.
9. Keep your website up: If your website is not accessible for an extended period of time, Google may reduce the ranking of your site.
10. Give away content: Add supported content or Web Pages related to the services offered by your website. Suppose you are into house plans and interior designs. Then add pages related to hose design tips, vastu consultancy, and interior design suggestion. For example you can check www.gharplanner.com
11. Translate your website into foreign languages: This helps in increasing traffic from different locations.
12. Search Google for your website: Instead of entering your URL into your browser, search Google for your site. Google is more apt to improve the ranking of a site that users seek and visit than one that gets no traffic from Google.
13. Avoid devious tactics to improve your ranking: If Google suspects that you are trying to deceive it web crawler and thus its users by including hidden text, misleading or repeated words, pages that don’t match your sites description, deceptive redirects, duplicate site or pages, or other disingenuous tactics, then Google may delist your site from its index.

In addition to considering the number of links to your page and the ranking of the linking page, to compute a page’s PageRank, Google considers hundreds of factors including

• how fast a site is gaining links
• how long the links persist
• when your site acquired the links
• the click through rate (CTR) of Google’s search results, cached pages, favorites on the Google Toolbar
• the stickiness of your site (i.e., the effectiveness of your site in retaining individual users)
• Google periodically changes how it calculates a page’s importance, thereby resulting in shifts in rankings.

You can find out various articles on all these information on Google. Keep yourself updated and get good results for your website.

Digital Marketing: Link Building Strategies

External Links to your site from other sites drive additional traffic. But since Google and other major search engines consider the number of incoming links to your website (“link popularity”) as an important indicator of relevance, more links will help you rank higher in the search engines. Google has a measure called PageRank that reflects the quantity and quality of incoming links. All links aren’t all equal. Links from trusted, popular sites help your site rank higher than links from lower traffic sites.

1. Submit Your Site to Key Directories, since a link from a directory will help your ranking — and get you traffic. A directory is not a search engine. Rather, it is a hierarchical listing of sites sorted according to category and subcategory. Be sure to list your site in the free Open Directory Project, overseen by overworked volunteer editors. But if you don’t get listed right away, don’t be impatient and resubmit, or you’ll go to the end of the queue. A link in this directory will help you a lot.

Yahoo! Directory is another important directory. Real humans read submissions; so be careful to follow the instruction given. Hint: Use somewhat less than the maximum number of characters allowable, so you don’t have wordy text that will tempt the Yahoo! editor to begin chopping. Yahoo! Directory Submit requires a $299 annual recurring fee to have your site considered for inclusion within seven business days. Other paid business directories that might help are About.com and Business.com.

2. Submit Your Site to Trade Organization Sites and Specialized Directories. Some directories focused on particular industries, such as education or finance. You probably belong to various trade associations that feature member directories. Ask for a link. Even if you have to pay something for a link from the organization, it may help boost your PageRank.

Marginal directories, however, come and go very quickly, making it hard to keep up, so don’t try to be exhaustive here. Beware of directories that solicit you for “upgraded listings.” Unless a directory is widely used in your field, a premium ad is a waste of money — but the (free) link itself will help boost your Page Rank and hence your search engine ranking.

3. Request Reciprocal Links. Find websites in your general niche and request a reciprocal link to your site. Develop an out-of-the way page where you put links to other sites — so you don’t send people out the back door as fast as you bring them in the front door. Your best results will be from sites that generate a similar amount of traffic as your own site. High-traffic site webmasters are too busy to answer your requests for a link and don’t have anything to gain. Look for smaller sites that may have linking pages.

Digital Marketing: Search Engine Strategies

Search engine strategies are designing to achieve good visibility in search engines. The concept “More Visibility More traffic” works here. Therefore this strategy is also known as basic search engine optimization strategy. Its prime focus is to achieve good ranking in popular search engines. Most of the optimizer also uses a terminology “Organic Search Engine Optimization” it means a natural way of optimization to achieve the ranking. Here the spiders of search engine looks for relevant content on website as per suggested keywords. It something like we are finding a particular word in a dictionary. This process is also known as SEO. Let us start and explain each aspects of SEO in detail.

1. Title of web Page - Keyword-Rich: After completing the designing and development of website and to start the SEO process first of all define a keyword rich title for each page. You can write a descriptive title for each page — rich in keywords you want people to find you with — using 5 to 8 words. Remove as many “filler” words from the title (such as “the,” “and,” etc.) as possible, while still making it readable. This page title will appear hyperlinked on the search engines when your page is found. Entice searchers to click on the title by making it a bit provocative. In HTML coding these are placed at the top of the webpage between the <HEAD></HEAD> tags, in this format: <TITLE>Digital Marketing Tool Tips</TITLE>. (It also shows on the blue bar at the top of your web browser.)Plan to use some descriptive keywords along with your business name on your home page. For ex if you are specialize in house design and interior design and that’s what people will be searching for, don’t just use your company name “Gharplanner.com,” use “House Design and Interior Design Bullets — Gharplanner.com.” The words people are most likely to search on should appear first in the title (called “keyword prominence”). Remember, this title is your identity on the search engines. The more people see that interests them in the blue hyperlinked words on the search engine, the more likely they are to click on the link.

2. Writing META Tag Description: This will find after Title Tag in HTML coding. You need to write a Description of Keywords placed in META Keyword. Because most search engines include this description below your hyperlinked title in the search results. The description should be a sentence or two describing the content of the webpage, using the main keywords and key phrases on this page. Don’t include keywords that don’t appear on the webpage. Description META Tag are at the top of the webpage, between the <HEAD></HEAD> tags, in this format:

<META NAME=”DESCRIPTION” CONTENT=”Increase visitor hits, attract traffic through submitting URLs, META tags, news releases, banner ads, and reciprocal links.”>

The maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed. So to summarize so far, every webpage in your site should have a distinct title and META description tag. If you implement these two points, you’re well on your way to better search engine ranking. But there’s more that will help in ranking.

3. Place Keywords in Headers (H1, H2, H3). While writing content for your website, always use Heading related to keywords and highlight them too in paragraph. Search engines consider keywords that appear in the page headline and sub heads to be important to the page, so make sure your desired keywords and phrases appear in one or two header tags. Don’t expect the search engine to parse your Cascading Style Sheet (CSS) to figure out which are the headlines — it won’t. Instead, use keywords in the H1, H2, and H3 tags to provide clues to the search engine. (Note: Some designers no longer use the H1, H2 tags. That’s a big mistake. Make sure your designer defines these tags in the CSS rather than creating headline tags with other names.)
4. Always Position Your Keywords in the First Paragraph of Your Body Text: Search engines expect that your first paragraph will contain the important keywords for the document — where most people write an introduction to the content of the page. You don’t want to just artificially stuff keywords here, however. More is not better. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so don’t overdo it.
5. Using ALT Attribute of Image tags to include Descriptive: This helps your site be more accessible to site-impaired visitors and gives additional clues to the search engines. The ALT attributes do help get your images ranked higher for image search.
6. Hyper Linking of Keywords: Search engines are looking for clues to the focus of your webpage. When they see words hyperlinked in your body text, they consider these potentially important, so hyperlink your important keywords and key phrases. To emphasize it even more, the webpage you are linking to could have a page name with the keyword or key phrase, such as blue-widget.htm– another clue for the search engine.
7. Make Your Navigation System Search Engine Friendly. You want search engine robots to find all the pages in your site. JavaScript and Flash navigation menus that appear when you hover are great for humans, but search engines don’t read JavaScript and Flash very well. Therefore, supplement JavaScript and Flash menus with regular HTML links at the bottom of the page, ensuring that a chain of hyperlinks exists that take a search engine spider from your home page to every page in your site. Don’t set up your navigation system using HTML frames (an old, outdated approach); they can cause severe indexing problems.

Some content management systems and e-commerce catalogs produce dynamic, made-on-the-fly web pages, often recognizable by question marks in the URLs followed by long strings of numbers or letters. Overworked search engines sometimes have trouble parsing long URLs and may stop at the question mark, refusing to go farther. If you find the search engines aren’t indexing your interior pages, you might consider URL rewriting, a site map, or commercial solutions.

8. Create a Site Map. A site map page with links to all your pages can help search engines (and visitors) find all your pages, particularly if you have a larger site. You can use free tools, XML-Sitemaps.com to create XML sitemaps that are used by the major search engines to index your web pages accurately. Upload your sitemap to your website. Then submit your XML sitemap to Google, Yahoo!, and Bing (formerly MSN), following instructions on their sites. By the way,  Google Webmaster Central  has lots of tools to help you get ranked higher. Be sure to set up a free account and explore what they have to offer.
9. Develop Web pages Focused on Each Your Target Keywords. SEO specialists no longer recommend using external doorway or gateway pages, since nearly duplicate web pages might get you penalized. Rather, develop several web pages on your site, each of which is focused on a target keyword or key phrase for which you would like a high ranking. Let’s say you sell teddy bears. Use Google Insights for Search or the free keyword suggestion tool on Word tracker to find the related keywords people search on.
10. Fine-tune with Careful Search Engine Optimization. Now fine-tune your focused-content pages and perhaps your home page, by making a series of minor adjustments to help them rank higher. Software such as Web Position allows you to check your current ranking and compare your web pages against your top keyword competitors. I use it regularly. Web Position’s Page Critic tool provides analysis of a search engine’s preferred statistics for each part of your webpage, with specific recommendations of what minor changes to make
11. Promote Your Local Business on various searchengines. These days many people search for local businesses on the Internet. To make sure they find you, include on every page of your website the street address, zip code, phone number, and the five or 10 other local community place names your business serves. If you can, include place names in the title tag, too. When you seek links to your site, you should request links from local businesses with place names in the communities you serve and complementary businesses in your industry nationwide.

Also create a free listing for your local business on Google Places for Business, Yahoo! Local, and Bing Local Listing Center. That way your business can show up on a map when people do a local search. For more information, see articles on local marketing on my site.

12. Viral marketing: Promote Your Video, Images, and Audio Content. Google’s “universal search” displays not only webpage content, but also often displays near the top of the page relevant listings for images, videos, local businesses and audio clips.  Therefore, consider creating such content appropriate to your business and then optimizing it so it can be ranked high enough to help you. For example, if you were to get a top-ranking, informative video on YouTube that mentions your site, it could drive a lot of traffic to your site. For more information, search on “optimizing images” or “optimizing videos.”