Thursday, March 13, 2014
Wednesday, March 12, 2014
How to Alexa Ranking Below 100K in 3 months.
Improve Your Alexa Ranking with a Routine & Regular work:
Considering that the Alexa Ranking is based on traffic to your site. Just to
follow the routine work of SEO and SMO for your website.
1st Step is to research for a relevant topic that
you feel people would enjoy reading about or that can help solve an issue your
client are having along the lines of search engine optimization for their blog.
Publishing fresh and unique article relevant to your website
will definitely increase traffic on your website.
2ndly, Once you get to know what topics you need
to be writing about, you should go for keyword research to see what types of
keyword phrases people are searching for on the subject. Providing the proper
keyword phrases within your content will increase chances of targeting those
Internet searchers queries, and will hopefully land me in the search engine
results pages for searchers to find.
In 3rd step when the article has been published, then
submit then article to the article directory sites that I have listed, plus
ArticleBase.com. Also announce the article by submitting to social media
networking sites to include groups on Facebook and Linkedin… also create a
Tweet and submit the article to Google+.
In last and 4th Step, interact with the people
that leave comments about your articles.
Conclusion about Improving Your Alexa Ranking:
You must need to follow the routine of posting once a week,
on the same day and the search engines and all those fancy factors that make up
this Alexa Traffic Ranking are apparently seeing it.
Best Free of cost Article Submission Sites to Boost Traffic on your website
You can not underestimate the need to create content or
articles to increase the website traffic.
Though it’s very helpful to write articles or blogs to be
posted on your website, it is equally important that you submit articles to
other website. This practice will help you build external links.
It’s very simple that when you post articles in a website
with high PR, it is most likely that your post will be viewed by more people.
In addition to this, high PR websites have already established
good readership and followers. Thus, this means that you will have more people
funneled to your website.
In this blog we came up with the top free article submission sites that
you can start with.
EHow: Most people who
are using the Internet are constantly looking for how-to articles and this is
the main purpose of eHow’s existence. If you happen to have a how-to question,
you most probably have encountered eHow in the first page of search engine
return page (SERP).
There are millions of articles submitted in eHow and
thousands of videos uploaded. Therefore, do not miss eHow on your article
submission site.
Ezine Articles: Electronic Magazine, or popularly known as
Ezine, is an online magazine. This is one of the most popular websites where
writers submit their articles – mainly for business and personal purposes.
Submitting articles in Ezine is absolutely free, but you have to comply with
their guidelines. If you want to opt for a premium account, you can acquire
this with additional cost.
Squidoo: Famous for its squid-with-big-eye icon, Squidoo
swims to the top of internet marketing arena because of its unique ability to
let writers create their own site and add contents which might interest them.
Most people use Squidoo to promote their website, product, services, or to
encourage donation.
Hubpages: If you like to submit your articles with a huge
number of followers, then consider Hubpages. This platform is so easy to use
and allows you to post articles according to your preference. In just one
month, Hubpages has millions of visitors and this figure is very useful if you
want to create more followers to your websites.
Examiner: Examiner is more focused on news. When people use
search engine, they can use a tool to limit their search to only news. So when
they do this, you better be in the first page of news SERP. Thus, examiner can
help you with this objective.
Article Base :ArticleBase is actually an article directory
that has 26 categorical topics such as finance, home improvement, health, and
education. One of the strengths of ArticleBase is its availability in six
languages which include English, French, Hebrew, Russian, Spanish, and
Portuguese.
Technorati: Technorati is a search engine by itself, but it
specializes in searching blogs and articles. There are over hundreds of blogs
indexed in Technorati and many Internet citizens are using Technorati to find
the right blogs.Technorati is a combination of two words which are
technology and literati. Adding these two terms will mean technological
awareness or knowledge.
Article City: ArticleCity is one of the most successful
websites that offer thousands of free articles. You may ask how this may help
you. Many people are easily lured with free items. If there’s anything that
will be given free, then they will most likely get it.In ArticleCity, there are many people who are constantly
going back and forth to the website to find something interesting. So, you must
be in ArticleCity to tap into this rich community. As a general rule, the
website will not offer your articles to people without prior notice.
Seeking Alpha: Seeking Alpha is fundamentally a stock market
analysis website primarily focusing in American economy. This website will be
very helpful if your industry or niche is of business and finances. Not all
articles submitted to Seeking Alpha are approved.
Article Alley: You might have heard about this website since
it is recently gaining popularity. Submitting articles to ArticleAlley is very
easy. You really do not need technical skills or knowledge to post blogs.
Now take time to write good articles and submit them to one
of these article submission sites. Though not instantly, you should be noticing
dramatic changes to your website’s traffic once you submitted enough articles.
Monday, March 3, 2014
Best Online marketing tools: A must for all Small Medium Enterprise in India
If
we analyze the economy of India, we find that the Small and medium
enterprises (SMEs) have
proved themselves as a major contributor in today’s dynamic economy of India;
however traditional promotion and marketing strategies, for long, have put a
lot of strain on limited SME resources. So, though traditional marketing tools,
such as print, billboards, radio, and television play an important role in
doing business, they also has a disadvantage of not having direct interaction
with the consumers, and thus more effective for brand building rather than
actual conversions. So SME’s have typically relied on one-on-one promoter
marketing, usage of sales force and referrals.
Online, has opens up the
window for SME’s to not
only use mass media (yes it is truly mass now) for business development but also now provides a potent branding opportunity. SMEs
can improve their business prospects by focusing more on online marketing, and
yet stay within budgets. Consumers in India are popularly using the internet
for information, doing business, and shopping.
SME’s can use online marketing to effectively and quickly
communicate with their consumers, highlight their key business, attract new
customers and keep customers interested in your business. Other benefits of
Online Markting activities include:
- Cost effectiveness:
Traditional marketing tools like print, television, and radio has always
proved to be costly, and also is of short-duration. Internet marketing
tools like emails, blogs, and websites are much cheaper and sometime free.
- Tracking success: With Internet
marketing, you can track and keep record of all of your marketing activities.
You can easily calculate your returns on investment (ROI) by using Google
Analytics, which is a free traffic analysis tool.
- Location based marketing: Interest and
requirements of consumers varies by locality. You can easily apply
different strategies to communicate with consumers.
- Product branding: You can create
and maintain a positive brand image and manage your online reputation. A
well organized and regularly updated website can keep your consumers
interested all the time.
The first step is to get
a website if you haven’t already done so. There are several ways to get a cost effective but good website. After this we can proceed for marketing activities.
Below mentioned are the best tools to use for
online marketing:
- SEO: Search Engine
Optimization (SEO) is perhaps the most important online marketing tool.
Since an estimated 80% of Indian search happens through Google, it makes
sense to optimize for being found online. To take the mystery out of SEO,
the idea is to identify certain keywords
and keyword phrases which will attract you target
audience and optimize the site for those words and phrases. To start with
get a person, making the site to do SEO upfront, and moving on move to
specialized vendors as SEO is an ongoing activity.
- Email Marketing: You can reach
majority of consumers through emails and SMS. Email has become an integral
part of today’s Internet savvy people. Typical email campaigns could have
conversions rates of .1 to1 %, not bad, as sending an email will cost
close to nothing.
- Affiliate marketing: Look for online
sites which attract a similar audience as yours e.g. if you are selling HR
services look to tie-up with HR blogs and offer them money for lead
generation or converted leads to get listed on their site.
- Get a Facebook page: Facebook though
really a “friend” network, allows you to create a FB page for free. Start
collecting likes and building a community around your business.
- Create a LinkedIn profile: LinkedIn allows
you to create your business profile for free. Also join LinkedIn groups
which are relevant to your business and post in them. I use LinkedIn quite
frequently to generate business leads.
- Get on YouTube: Use your handy
cam to create some interesting content about your product or services and
put that up on YouTube. Put that link in your site for video content.
- Blogging: Nothing works
like putting up articles and content in the online space. This is perhaps
one of the best tools for branding and becoming a thought leader. Contrary
to popular belief of withholding information, be generous and give out
“value” information your prospective and existing customers can really
use. This also goes a long way in gaining consumer trust
- There is of course paid online
advertising: For B2B I have
found LinkedIn effective and there is the traditional PPC on Google.
- Provide something free is
important: Use the various
social media, email and your website and give out a freebie to attract
traffic and get conversions. This also allows you to get email-ids and
contact details of prospects which you can use for email marketing.
- List in directories: Try to list your
business in various online relevant directories, some of which are free
and some paid, but all add to online presence.
Saturday, March 1, 2014
Common Dos and Don'ts of Search Engine Optimization
Dos and
Don'ts of Search Engine Optimization
If you want your online
business or website to be successful, it's a good idea to optimize your site on
a regular basis to make sure it's got a good position in popular search
engines. However, in order to maintain your ranking, you have to keep on top of
what's happening in the rapidly changing search engine industry. The rules that
affected your ranking yesterday may be meaningless tomorrow.
For the
past few years, the major search engines have been preparing to square off
against each other and battle it out for the industry's top spot. Google has
been No. 1 for a while now, but Yahoo! and MSN have been making moves to steal
the crown.
Keep in
mind, however, that Google and Yahoo! power many of the smaller search engines.
For example, Google powers the free listings featured on AOL and Netscape, plus
the paid listings featured on AOL, Netscape, Ask Jeeves, HotBot, Teoma and
Lycos. Yahoo! powers free listings featured on AltaVista, AllTheWeb and HotBot,
plus the paid listings on MSN, AltaVista and AllTheWeb.
You
need to be aware of the latest trends in the search market if you want to gear
your optimization efforts toward the engines that will send you as much traffic
as possible. Of course, you also need to keep tabs on changes to the search
engines themselves!
Search
engines frequently change the algorithms they use to rank sites. They don't
want unscrupulous site owners manipulating their indexing methods in order to
get high rankings. By doing so, they damage the integrity of free search. As
soon as the search engines become aware of a trick being used by "search
engine spammers" to boost their site ranking, they figure out a way to
catch them.
The
search engines don't want to be manipulated by marketers. They want to provide
the best unbiased results possible for any given search-or they'll lose users. That's
why they need to change their algorithms so frequently-to stay ahead of the
tricks people use to get top rankings.
Let's
have a look at what exactly the search engines are currently looking for when
indexing sites-and what they'll punish you for.
The Dos
There
are still a lot of legitimate ways you can optimize your site to generate or
maintain a high ranking without angering the search engines and causing them to
drop you from their list. Here are some of the best things you can to do ensure
your site has a high ranking:
1. Ask relevant sites to
link to your site. In
the past, scoring a high ranking with a search engine was all about positioning
your keywords in "prime real estate" positions in your text and site
coding. All that has changed, however, because these days, links are king.
Search
engines place a huge amount of importance on the number of sites that link to
yours. But it's not just the quantity of links that matter, it's also the
quality. Search engines look at how relevant the links are, that is, how much
the content of the linking site has in common with the content on your site.
The more relevant, the better.
Search
engines also look at how important the linking site is. What kind of online
presence does it have? How much traffic does it get? For example, your site
will get a higher ranking if it's linked to by sites such as BBC.com or
nationalgeographic.com instead of, say, the personal homepage of your friend's
neighbor's kid.
2. Pay attention to
keyword inclusion and placement. Keywords
may no longer be the sole determining factor of a site's ranking, but they're
still pretty important. The most useful places to include them are:
And be
sure you only include relevant keywords. Search engines will penalize you if
you try to sneak in keywords that have nothing to do with the content of your
site.
3. Create content-rich
information pages to direct traffic to your site. An
easy way to boost the number of pages that link to your site is to create some
pages yourself. However, you have to make sure these pages contain valuable
content that provides people with useful information. Search engines hate
"pointer pages" that have no content and exist only to add to the
number of links pointing to a site.
Be sure
the information relates to the content on your site and has your keywords
placed in advantageous positions. This will boost the ranking of your pages
with the search engines and ensure they get lots of traffic-which they can then
redirect to your site.
4. Submit your site to
online directories. Be
sure to submit your site to important directories such as Yahoo!, the Open
Directory Project and About.com, as well as smaller directories. Your listing
on these directories will help your ranking with the major search engines.
5. Multiply and conquer. Create
a community of related sites that link to each other. Why stop at only one
information page? The more content-rich sites that point to your site, the
better.
You can
also boost the number of links that point to your site by dividing it into
several separate sites that all link to each other. This works especially well
if you sell a number of different products or services. If you build a different
site to focus on each of your products and services, then you can also
concentrate the use of specific keyword phrases on each site. That's another
great way to boost your search engine ranking.
The Don'ts
Now
that we've covered the dos, here come the don'ts. Although these questionable
tactics have worked well in the past, the search engines absolutely hate them.
If they catch you using any of these tricks, they may go so far as to drop you
from their listings.
1. Beware of irrelevant
links. Yes,
it's a good idea to get a lot of different links pointing to your site, but the
search engines only like relevant links.
If they find sites that have nothing in common with the content on your site
linked to your Web site, they'll lower your relevancy rating.
2. Beware of irrelevant
keywords. Search
engines hate finding irrelevant keywords on your site-especially in your meta
tags. If they catch you using keywords that have nothing to do with the actual
content of your site, they'll penalize you for it.
3. Don't "keyword
stuff" your meta tags. In
the past, people used to repeat their keywords in their meta tags over and over
again. This used to get them a high ranking with the search engines-but not any
more. Search engines are on to this trick and will punish you for it by
dropping your ranking.
4. Don't create
"link farms." Link
farms are the evil cousins of the information pages we discussed above. In the
past, some spammers used to build multiple "doorway" sites that
existed only to multiply the number of links pointing to their sites. Unlike
content-rich information pages, these doorway pages would usually only include
a string of keyword terms that would earn them a high ranking with the search
engines.
The
search engines have caught on to this tactic, however, and will drop you from
their listings if they find you using it.
5. Avoid "free for
all" link pages. Don't
bother placing links to your site on pages where everyone and their cousin is
invited to put up a link. Such sites have extremely low relevancy ratings and
will cost you points with the search engines.
Now
that you know the dos and don'ts of optimizing your site, let us introduce you
to the essential tools and resources you need to utilize to optimize your site
and stay on top of the search engine game. There are a lot of great tools out
there that can help you optimize your site while ensuring that you stay on the
good side of all the search engines. Here are a few of our favorites.
Tools
Conclusion
Recent
research by search engine optimization experts suggests that there's a
surprising lack of overlap between the results produced by the major search
engines. All too often, sites that are ranked high on Google get a much poorer
listing with Yahoo! and vice versa.
This
could mean that webmasters are focusing their optimization efforts solely on
one search engine while neglecting to improve their ranking with the other. Or
they might be using optimization tactics that work for Google on Yahoo!,
without being aware that Yahoo! uses different criteria to index a site.
Either
way, sites that aren't optimized for both Google and Yahoo! are missing out on
a lot of potential visitors.
No one really
knows what the future holds for the search engine industry, but one thing's for
sure: Businesses that don't stay on top of the changes are going to find
themselves slipping behind. Don't let that happen to your business!
Google Penguin Update, website Recovery Tips & Advice
Struggling
to know what to do in the wake of Google’s Penguin Update? Here are initial
advice from Google on the topic, mixed with experts opinion.
Was
your website Hit?
It’s
easy to run some search, see that your site has gone and assume the worst.
While Google does report some spamming offenses through Google
Webmaster Central,
it tells me there’s no way currently to log-in and know if the Penguin Update
hit you.
The
update launched on April 24. Look at your search-related traffic from Google
immediately after that date. Do you see a major drop compared with a day or two
before? If so, you were probably hit by Penguin. See a rise in traffic? You
probably benefited from Penguin. See no change? Then it really had no impact on
you.
How
Do you Recover?
Since
this was targeting spam, you need to remove any spam you might have. In some
cases, Google may have sent
messages to you about spam activity in the past.
Messages may even be waiting
for you in Google Webmaster Central, if you’ve
never verified your account.
Obviously,
correct anything that Google has flagged as spam with your site. If nothing’s
been flagged — and you’re sure it was Penguin that hit you — then correct
whatever you can think of that might be spam-like.
Within
Google Webmaster Central, there’s the ability to file a reconsideration
request.
However, Google says this is an algorithmic change — IE, it’s a penalty that’s
applied automatically, rather than a human at Google spotting some spam and
applying what’s called a manual penalty.
Because
of that, Google said that reconsideration requests won’t help with Penguin.
Because this is an
algorithmic change, Google has no plans to make manual exceptions.
.
What
If Google’s Wrong!
Feel
like Penguin has nabbed you for spamming incorrectly? As explained above, you
can use the new Penguin
Feedback form.
As Google’s statement above also explains, you can post feedback through
Google’s webmaster
forum.
If
you do this, my advice is not to go in with the attitude that Google has
wronged your site. Maybe it did, but Google’s more interested in whether its
search results that are doing wrong by searchers.
Give
an example of a search where maybe you were previously listed. Explain the
quality of your site. Explain what remains, especially if what remains seems to
be benefiting from spam or is of low quality.
Of
course, giving examples like this is also seen by some as “outing,” and there’s
a belief among some SEOs that it should never be done. Others disagree. If this
bothers you, then at least explain the quality behind your site and what’s
being missed by searchers, not an emphasis on things like how much traffic or
business you’re losing.
What
About The Over-Optimization Penalty?
Google
had initially warned that an
“over-optimization” penalty was coming. This is the penalty it was talking
about, but it
has clarified that
it’s not meant to target some hard-to-pin down “over-optimization” but rather
outright spam.
What
About Panda 3.5?
Yesterday,
Google confirmed that it also released an update to its Panda algorithm, Panda
3.5,
on April 19. Unlike Penguin, which is meant to target spam, Panda is designed
to target pages that aren’t spam but aren’t great quality.
The
date is important. If your traffic dropped on April 19 and never recovered,
then you were probably hit by Panda rather than Penguin, and you need to follow
advice for recovering from Panda.
What
About That Parked Domains Mistake?
Around
April 17, a number of sites reported lost traffic. That turned out to be a
problem with how Google was incorrectly classifying them
as being parked domains.
If
your traffic dropped around April 17, it’s probably related to that, especially
if you recovered by April 18. It shouldn’t be responsible for any drop you
might see after April 18. Rather, Panda and Penguin are more likely culprits.
What
About All Those Link Warnings?
Around
mid-March, Google began taking action against some blog networks that seemed
chiefly designed just to generate links to those participating, in hopes of
boosting rankings. Then around the end of March, Google also sent warnings
about “artificial or unnatural links” to a variety of sites.
If
you saw your traffic drop in mid-March, it could be for one of two reasons.
First, Google might no longer be letting the traffic from the link networks you
were in carry weight. You’re not penalized. You’re just not benefiting any
longer. Second, Google might have actively attached a penalty to your site.
It’s
really not clear which has happened to people. Getting a warning doesn’t
necessarily mean you got a penalty, it seems. But we’ll try to confirm this
more from Google in the coming days.
What
About Negative SEO?
Especially
in the past week, there’s been a huge rise in forum discussions that “negative
SEO” is now a serious problem. The idea is that if being in a blog network or
having paid links could hurt you, then anyone could point bad links to harm
another site.
This
fear has existed for years. It’s not new. It’s even something Google acknowledges
can happen in some limited cases. The fact that we’ve not had many sites over
the years complaining that negative SEO has hit them should be reassuring.
Is
Penguin Bad For Searchers, Small Businesses….
If
you read forum discussions, the Penguin Update has ruined Google’s search
results. The reality is difficult to tell.
Make
no mistake, it’s easy to find plenty of weirdness in Google’s results, as I
covered in yesterday’s post, Did Penguin Make
Google’s Search Results Better Or Worse?
However,
these still remain anecdotal reports. It’s always been possible to find
oddities like this.
There’s
been no mass outcry from ordinary Google searchers that it’s suddenly gotten
worse. There’s also typically outcry mostly from publishers who have been
harmed by updates and not from publishers who have gained. Those who’ve gained
have no reason to speak up.
As
a result, after any update, it’s always possible to come away with a skewed
view that the sky is falling in terms of relevancy. The reactions I’ve seen to
the Penguin Update? They could have all been drawn directly out of reactions
from the Florida Update of 2003. This presentation I did for concerned publishers at the time
are equally applicable today.
After
that update, Google was accused of trying to do everything from put small
businesses out-of-business to trying to get more AdWords cash out of big
brands. And SEO
was dead yet again.
If
SEO is dead, it sure has been taking its time dying, as I’ve written in the past. If Google really does have a grand master
plan to wipe out small businesses, then it’s going on 10 years now that it
hasn’t managed to do it.
The
reality is that the vast majority of small businesses are getting plenty of
traffic from Google, real small businesses that make real things or provide
real services.
Of
course, if the definition of small business is someone who writes hundreds of
articles for a blog, to carry Google’s or someone else’s ads alongside, then
“spins” those articles using software into slightly different versions for
three other blogs to carry more ads, then yes, those types of businesses are in
danger. They were from the beginning, actually, and it’s surprising they’ve
lasted so long.
None
of that is meant to take away from anyone with a quality site who has been
harmed by latest update. If Google’s screwing up on listing relevant sites, we
want to know, and we sure want that corrected. But as someone who has witnessed
Google updates for as far back as we’ve had Google — who can remember panic
over updates with Excite that existed before Google — this seems fairly normal.
Search
didn’t suddenly stop sending everyone traffic. Google didn’t just stop sending
sites tons of traffic. A bunch of people were definitely hit, some of whom
probably should have been hit. A bunch of people were rewarded, some of whom
should have been rewarded. Most people probably noticed no change at all.
Here’s hoping the people who were hit mistakenly, or who weren’t rewarded as
they should have been, get corrected in future updates.
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